Wonder: A new kind of food hall serving Chelsea and NoMad
128 W 23rd Street
Hey NoMad — say goodbye to cold pizza, spilled soda, and soggy fries. Wonder, a pioneer in fast fine-dining is open and ready to deliver. The “wonder” of Wonder’s unique food hall concept is a diverse menu featuring cuisine from some of the world’s most revered and famous restaurants. The bonus? Select anything from any of the 10+ restaurant menus and all the food will arrive at the same time, hot, fresh, and delicious — usually within 20 minutes of placing an order. In other words: multiple restaurant menus, one order, one simultaneous delivery — at your doorstep or when you dine-in at Wonder.
This innovative service is disrupting the food dining experience with the creation of a whole new category coined “fast fine” and delighting diners along the way. The carefully curated menus represent an impressive roster of options from best-in class chefs and iconic establishments from across the United States, including Michelin Stars and James Beard Awards. Wonder offers dishes from world-famous chefs such as Bobby Flay, Marc Murphy, José Andrés, Nancy Silverton, Marcus Samuelsson, and others, along with award- winning restaurants including Tejas Barbeque, Di Fara Pizza, Barrio :Cafe, Chai Pani, and more. There are plenty of vegan and gluten-free options, as well.
Wonder is committed to maintaining the quality, palate, and standards of each original chef’s creations. Before a new restaurant is added to the menu, Wonder’s award-winning culinary team shadows the chef for two weeks. When Wonder presents back to the original chef, often the chef doesn’t know the difference between the Wonder dish and their own original version. Plus, Wonder’s vertically integrated model — meaning it controls every step of the process from the sourcing and preparing of food to the cooking, delivery and in- app experience — gives them the ability to deliver exceptionally high-quality food to customers, every time.
It’s easy to order online or through the Wonder app for pickup or delivery, or you can dine-in at a Wonder location. Unique to Wonder, if you opt for delivery, a dedicated team and specially designed packaging equipped with heating elements keep food intact and delivered hot right to your home or office.
Wonder is the brainchild of Marc Lore, a serial entrepreneur, and the former CEO of Jet.com. There is little doubt that Wonder — a moniker chosen by Lore because it is one-word and easy to remember — is set to challenge food industry norms. NoMad is the 3rd location in addition to the Upper West Side and Westfield, NJ, but the company has big plans ahead, with sites set to open soon in downtown Brooklyn, the Upper East Side, Midland Park, Hoboken, and Springfield, NJ.
The next time you find yourself in a lunch or dinner debate, NOMAD Magazine recommends that Wonder be the final call. It’s never been easier or more convenient to satisfy your cravings.