Editor’s Letter (Issue n.3)

Dear NOMAD Magazine Readers,

In November, the New York Times published an “Extremely Detailed Map of New York City Neighborhoods.” The paper defined NoMad as a square in the heart of Manhattan, with “fuzzy borders” as far north as 34th Street and a southern border of 23rh Street, and an east/west boundary between Sixth Avenue and Park Avenue.

This is remarkable. Twenty-five years ago, there was no NoMad. While it’s hard to pinpoint exactly who first used the name “NoMad” as a witty shortening of North of Madison Square Park — thanks to the creative marketing efforts of our publisher Leslie Spira-Lopez and others, the branding has firmly been adopted. Dozens of businesses incorporate NoMad into their names and nearly all in the zone and along its fuzzy edges use the moniker in their marketing.

While we are a bit more liberal in our definition of where NoMad is — extending the southern border to 23rd Street and the east to Third Avenue, one thing is clear — this is a robust and beloved neighborhood. Most every week, a new business opens its doors. Since our August issue made its way into the world, I have tried out the new Equinox Gym, Venchi Chocolates, and spotted a very public storage facility. The zone now includes some of New York City’s hottest new restaurants, including Lupetto, The Bazaar, and Café Carmellini.

There is no shortage of places to live, office buildings — including the Broadway Suite Conference Rooms — to work in, and inviting entertainment spaces to play in. For the record, we love Swingers, all the great museums in the area, and the countless options to take a class or enjoy a spa treatment in the neighborhood.

In this issue, we take a look back at Tin Pan Alley, dive into the prolific development, and profile some of the neighborhood’s cool personalities and businesses.

We encourage you to shop local, dine local and explore all of the treasures in our beloved NoMad.

Wishing you the happiest of holidays! Sincerely,

Karen Giberson

Editor-in-Chief