Harry Potter Shop New York

Magical world of wizarding.
935 Broadway.

Located next to the iconic Flatiron building, the Harry Potter Shop New York is an homage to the imaginative and enchanting world created by author J.K. Rowling in her beloved book series.

A sprawling 21,000 square feet of wizarding magic, the space is divided into several rooms, each creatively dedicated to a different touchpoint within the Harry Potter universe. There are moving portraits, enchanted objects, and the familiar buzzing of spellbound activity. The selection is expansive and includes everything from Hogwarts-themed apparel and accessories to toys.

There are a number of uniquely immersive experiences within, including the Wand Me station, where the unique personality of the magician’s wand is revealed, the House Room, where visitors can step under the Sorting Hat
to find out if they are Gryffindor, Hufflepuff, Ravenclaw, or Slytherin, and the Butterbeer bar, where one can throw back a foamy mug of the popular wizarding drink.

The shop is also home to several life-sized replicas of magical elements from the series, including a giant Hagrid’s bike, an interactive model of the Hogwarts Express, and a special display featuring a majestic version of the Buckbeak from “Harry Potter and the Prisoner of Azkaban.” And, if you are hoping to capture an Insta-worthy selfie or group shot, there are ample photo opportunities throughout the space.

The Harry Potter Shop New York is a fully immersive shopping experience. It’s also a venue for seasonal events, and during major holidays — like Christmas and Halloween — the store is transformed to reflect the magic of the season, with exclusive products, themed decor, and event- specific experiences for fans to enjoy.

Whether you are new to the world of Harry Potter or a dedicated fan of wizardry, the Harry Potter Shop New York is a can’t-miss place to connect with the magic of the books and films. For more information or to plan your visit, go to harrypottershop.com.